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Research reports

Qualitative research on Smarties Egg Heads

Rowntree Mackintosh has produced a product consisting of ahollow chocolate egg containing Smarties. The object of thisresearch was to examine consumer reactions to the productpresented as 'Smarties Egg Heads'About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 13, 1973
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Citation

, C. (1973a, June 13). Qualitative research on Smarties Egg Heads. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-smarties-egg-heads


Research reports

Sandwich spread

Consideration is being given to the possibility ofproducing in the U.K. meat and fish spreads inmayonnaise which is popular in the U.S. Researchwas required to make a preliminary estimation. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1973
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Citation

, C. (1973a, June 08). Sandwich spread . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/sandwich-spread-


Research reports

Qualitative research on Black Magic and All Gold internal packaging and components

The objectives of this research were to assess the relativeimagery and acceptance of Black Magic and Terry's All Goldas projected by the assortments of chocolates and theinternal presentation, and how these elements combined tocontribute to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1973
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Citation

, C. (1973a, June 08). Qualitative research on Black Magic and All Gold internal packaging and components. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-black-magic-and-all-gold-internal-packaging-and-components


Research reports

Disney foods

The research reported here arose from the intentionto launch a range of food products onto theUK market, with the range name of Disney Foods and aimed at the mothers of children aged 4 and upwardwho could be assumed to be affected by the appeal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
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Citation

, C. (1973a, June 01). Disney foods. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/disney-foods


Research reports

Hot and cold packs

Beecham Products' Research & DevelopmentDepartment has available possible new product conceptswhich they wished to examine. The concepts are thatof hot and cold packs, i.e. small packs containingwater and crystals which when activated can...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
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Citation

, C. (1973a, June 01). Hot and cold packs . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/hot-and-cold-packs-


Research reports

Pack testing- Trex cooking fat on behalf of J. Bibby & Sons Ltd.

J. Bibby & Sons intend to modernize the existingpackaging of Trex cooking fat. The intention is to makethe pack more attractive to none buyers without, however,damaging the existing loyalties of committed Trex buyers. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 9, 1973
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Citation

, C. (1973a, May 09). Pack testing- Trex cooking fat on behalf of J. Bibby & Sons Ltd.. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/pack-testing--trex-cooking-fat-on-behalf-of-j-bibby-sons-ltd-


Research reports

Qualitative research on Quake-up for C.D.P Ltd.

Quake-up was created as an instant hot cereal in directcompetition with Ready Brek. Research into consumer attitudes towards the brand, andspecific reactions to pack details and price was suggested inorder to try to isolate specific strengths...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1973
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Citation

, C. (1973a, May 01). Qualitative research on Quake-up for C.D.P Ltd.. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-quake-up-for-c-d-p-ltd-


Research reports

Qualitative research on Tooty Frooties in cartons

Marketing is concerned at the relatively low distribution of Tooty Frooties in grocers, and hopethat the introduction of a 10p carton may helpalleviate this distribution problem. It is alsofelt, however, that there may be a potential marketfor a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 15, 1973
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Citation

, C. (1973a, April 15). Qualitative research on Tooty Frooties in cartons. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-tooty-frooties-in-cartons


Research reports

Research report on qualitative research on Mini-Fish packaging

The general objectives of this research were to determinewhich was the best pack presentation for Minifish forinclusion in the RBL Minivan. Three pack structures wereavailable with different names, designs, etc. The Minifishconcept is directed at...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1973
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Citation

, C. (1973a, April 03). Research report on qualitative research on Mini-Fish packaging. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-report-on-qualitative-research-on-mini-fish-packaging